My problem with the flooring is the pitch they make about reusing PET Bottles " “What if with every step you take, two waste plastic bottles were upcycled into something useful, helpful, and circular – meaning the bottles would always be in use, never purposefully disposed? " the problem is that we have to get beyond this into closed-loop recycling where bottles get turned into bottles. Otherwise virgin material has to be made because someone took the bottles and made them into flooring. In the EU they are talking about this a lot more https://www.euractiv.com/section/circular-economy/opinion/pet-downcycling-is-not-circularity-the-case-for-closed-loop-recycling/
and another thing: why do they call it mycelium? BuildingGreen says " To be clear, the flooring does not contain mycelium: its name is meant to connote a biophilic network of individual parts working together. " that's bullshit greewashing there is nothing biophilic about it.
Great points Lloyd - thanks for the comment. I agree in the long-term that is what we need to do, but wouldn't the first step be repurposing the ones that have already been made? The name of the product is also a problem and insinuates something that it is not.
My problem with the flooring is the pitch they make about reusing PET Bottles " “What if with every step you take, two waste plastic bottles were upcycled into something useful, helpful, and circular – meaning the bottles would always be in use, never purposefully disposed? " the problem is that we have to get beyond this into closed-loop recycling where bottles get turned into bottles. Otherwise virgin material has to be made because someone took the bottles and made them into flooring. In the EU they are talking about this a lot more https://www.euractiv.com/section/circular-economy/opinion/pet-downcycling-is-not-circularity-the-case-for-closed-loop-recycling/
and another thing: why do they call it mycelium? BuildingGreen says " To be clear, the flooring does not contain mycelium: its name is meant to connote a biophilic network of individual parts working together. " that's bullshit greewashing there is nothing biophilic about it.
Great points Lloyd - thanks for the comment. I agree in the long-term that is what we need to do, but wouldn't the first step be repurposing the ones that have already been made? The name of the product is also a problem and insinuates something that it is not.